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Changes in technology, media, and demographics are driving major changes in the way voters engage. The channels to reach voters, once very straightforward, are now highly fragmented. This changing landscape is making campaigns more complicated. Yet, most of our campaigns are ill-equipped to respond and end up relying on old familiar tactics that just don’t work very well.
Every cycle, we invest billions of dollars in Democratic political campaigns. Win or lose, the day after election day, thousands of campaigns and advocacy orgs close up and move on. Then, the next cycle starts and every campaign is executed with the same plan that existed before.
There are certainly conferences and webinars for activists but there is no widespread effort to understand which tactics worked and which didn’t and to build any system to measure, analyze, and make future campaigns
In 2008, around $10B was spent on federal and state campaigns. By 2020, that amount was $24B. Our response to rising costs, so far, has been to raise more and more money but with a disproportionate share going to just the top 10% of campaigns.
It’s the Wild West for campaigns. An avalanche of new tools, new consultants, campaign research, and trainings. All of this is just beyond the capacity of the majority of down-ballot campaigns. So they end up executing mostly the same tactics they know.
Changes in technology, media, and demographics are driving major changes in the way voters engage. The channels to reach voters, once very straightforward, are now highly fragmented. This changing landscape is making campaigns more complicated. Yet, most of our campaigns are ill-equipped to respond and end up relying on old familiar tactics that just don’t work very well.
Every cycle, we invest billions of dollars in Democratic political campaigns. Win or lose, the day after election day, thousands of campaigns and advocacy orgs close up and move on. Then, the next cycle starts and every campaign is executed with the same plan that existed before.
Every cycle, we invest billions of dollars in Democratic political campaigns. Win or lose, the day after election day, thousands of campaigns and advocacy orgs close up and move on. Then, the next cycle starts and every campaign is executed with the same plan that existed before.
There are certainly conferences and webinars for activists but there is no widespread effort to understand which tactics worked and which didn’t and to build any system to measure, analyze, and make future campaigns
In 2008, around $10B was spent on federal and state campaigns. By 2020, that amount was $24B. Our response to rising costs, so far, has been to raise more and more money but with a disproportionate share going to just the top 10% of campaigns.
In 2008, around $10B was spent on federal and state campaigns. By 2020, that amount was $24B. Our response to rising costs, so far, has been to raise more and more money but with a disproportionate share going to just the top 10% of campaigns.
It’s the Wild West for campaigns. An avalanche of new tools, new consultants, campaign research, and trainings. All of this is just beyond the capacity of the majority of down-ballot campaigns. So they end up executing mostly the same tactics they know.
Changes in technology, media, and demographics are driving major changes in the way voters communicate and engage. The channels to reach voters, once very straightforward, are now highly fragmented. This rapidly changing landscape is making campaigns more complicated. Yet, most of our campaigns are ill-equipped to respond and end up relying on old familiar tactics.
Changes in technology, media, and demographics are driving major changes in the way voters communicate and engage. The channels to reach voters, once very straightforward, are now highly fragmented. This rapidly changing landscape is making campaigns more complicated. Yet, most of our campaigns are ill-equipped to respond and end up relying on old familiar tactics.
