Changes in technology, media, and demographics are driving major changes in the way voters engage. Most of our campaigns, though, rely on old familiar tactics that just don’t work very well.
The channels to reach voters, once very straightforward, are now highly fragmented and in constant change. This is making voter outreach much more complicated, and beyond the capabilities of most down-ballot campaigns.
Win or lose, shortly after Election Day, thousands of campaigns and advocacy orgs close up and move on. This short-term boom-or-bust model leads the next set of campaigns to largely follow the same plan as before.
There are very few widespread efforts to measure and understand the tactics that work (or don’t). And these efforts tend to be post-cycle. With a rapidly changing media, what works this cycle may be less relevant next.
In 2008, around $10B was spent on all state and federal campaigns. By 2020, that total was $24B. Our response to rising complexity, so far, has been to focus on raising more and more money.
A disproportionate share of donations go to the most visible campaigns. This leaves state and local orgs with very limited resources to run increasingly complicated campaigns.
Down-ballot campaigns are fast-paced short-term operations and are not well-suited for understanding the efficacy of campaign tactics or adopting the plethora of newly available tools.
Our mission is to fix our broken approach to campaigns and lay the groundwork to win on Election Day through better campaigns at every level.
We must start with the process of uncovering new tools and tactics that are having an impact and identifying those as potential new tools for the next wave of campaigns.
We have a multi-year plan to answer critical questions around voter behavior. We need to measure what tactics motivate a person to vote on election day. And that system must measure in real-time and in a constantly changing environment.
Next, we support state and local campaigns. First, we support them with funding. Second, help them execute new promising tactics and test how these impact voter intent and actual behavior.
Knowledge isn’t enough. Campaigns are short-term, transient, and fast-paced. What’s needed is a system that helps and guides proactively. For this, we coordinate with progressive-only tech providers to incorporate best practices directly into their tools, making it much easier for any progressive campaign, of any size, with any level of sophistication, to run an optimized campaign in a modern media environment.
Quite simply, our vision is innovative campaigns that win elections up and down the ballot. With the knowledge and proof of what works, we can stop spending ever-growing amounts on ineffective tactics. We can usher in an intelligent system that guides progressive organizations toward running hyper-effective campaigns and where real-time measurement and constant learning enable new tactics to be instantly adopted at every level.
Help us build better Progressive campaigns, support candidates, and help us win!
ProgressiveLabs is a Social Benefit Organization, dedicated to helping down-ballot Progressive organizations run effective, optimized campaigns that win on Election Day.