Our mission

Our Mission is to fundamentally change progressive campaigns into easily-executed and highly effective operations that help Democratic electoral efforts succeed.

Our plan

We have a multi-year plan to answer critical questions around voter behavior. 1. learn what works r we have to start with getting answers to some hard but important questions, like – what actually motivates a person to vote on election day? We know it’s not a stanger knocking on a door. So what is it? – how do we get ahead of the changing media so that we know what works today and can get tool in place today instead of waiting …. 2. build evidence run mini campaigns about issues and voting….+  Test, and measure to learn how comm consumption is changing in modern media, invest and test with low-budget campaigns. implement the tools and techniques on state and challenger federal races. Build proof points around what works. Did the new tools perform better than the old tactics, as measured not by 3. propagate (or institutionalize or  )

Our Dream