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How a single primary election in Michigan thrust a new tactic into the forefront of political campaigns — and why that's a problem.

Democrats built a data machine that was going to change the game. Did it? 

Most org quote 6% for door-knocking. Some vendors 15–25%. One traces to a real, rigorous study measuring the wrong thing; the other doesn't trace to a study at all — and none tells you what actually moves the number.

Despite the press over-coverage, this evidence shows that Elon Musk's spending had little to no effect on the election.

Tens of thousands of volunteers have spent months door-knocking for votes. Is this the key to winning or a waste of time?

A closer look at undecided voters and how we target them.